Gamification game model critical analysis

Here I will be talking about my my Gamification game model.

Upon analyzing and user testing from peers I realized there was a few large problems with my game. The first big issue was the fact there was no back to main menu button. This was a design flaw that I miss placed. Another feature I missed was a settings tab which would of been important for some users to change things like language, account login, syncing to various other web browsers and more. The user interface as it was only a model would of been a lot more nicer looking as well as professional looking as my intentions for this model was to purely view its features. People mentioned they liked the features however the brief ui system didn’t take there fancy, it looked too childish and reflecting back I can agree. However the aim was to create an easy to use easy to see ui system which visual impaired as well younger people could use. This was through reflection as I looked through multiple applications. I noticed that a large majority was very fancy and had many bars and graphs that too some one who might be visually impaired could have a hard time looking at it as well as it looking too confusing anyway. Another issue I noticed on my model was tat my menu bellow did not line up properly. Some positives on the app was some people mentioned how they liked the achievements and how easily obtainable they are. This is cause easy obtainable achievements at the start grow to entice the player to keep on going and building up there score. if you have a steady progression of difficulty then the player will almost flow through the achievements. They also mentioned how they like the “welcome back ___ ” Message. It allowed for a personal feel to the application and allowed you to feel more ownership of the app. Finally colour, they mentioned the colour was quite a nice cool colour scheme. This was because knowing the different effects colours have so red can make you feel anger or hot or warning. I wanted users to feel calm and feel homely when using this app. so I choose the colours Blue, white and darker blue. This is due to the natural effect that blue colour tone is usually calm and can provide the psychological effect of calm. this is also why websites like Twitter and Facebook also use blue as there main colour scheme.

All in all this games model was a failure in my eyes, however I do believe it showed some of the main features and the feel I wanted to portrayStopwatch Achevments Menu Route Stats.


What is gamification?

Gamification is all around us, be that a loyalty card that we use every day in one of your favorite shops. Collection of multiple types of product to then get rewarded with a free product and more. It’s a way to encourage and motivate the person to keep on doing that task as well as constantly making a boring task seem that little more interesting. Commonly gamification is applied to things that you would not usually associate games with. Example could be filing paperwork, brushing teeth, taking a dog for a walk and much more. An example I’m going to mention is running. An application on the App’s store with the name Zombies, Run! Which has clocked around one million plus downloads. It places you in an immersive zombie run where you must assist in saving yourself and 500 survivors to rebuild a base. You activate the application and are given a rout to follow through 1 of 200 plus missions available, on the way you will listen to a zombie based story which is a way to motivate you and to engage you further into saving your 500 electronic survivors you are given upon starting the application. On the way through your run you will be picking up supply’s to assist you on rebuilding your base, the harder the rout the more supply’s you will pick up. An online website affiliated with Zombies, Run! also allows you to track your stats and routs as well as your progress. This is a fantastic way into motivating you and the reward at the end is self-satisfying feeling as though you really are saving the world. Running is quite commonly a hard thing to keep up and manage on your own with a little lack of motivation, that could grow to when you finally just give up. Applications like this mentioned would be highly beneficial to people who can easily lack the motivation.

Bellow is a video of two people discussing the concept of Zombies, Run! before it became a full game.

Another example of videogame fitness would be the use of devices like the Nintendo wii or Kinect gamifying fitness. One good example of this is Wii fit which main focus is to assist you in keeping fit with multiple types of game’s, more serious then others. Examples are Running, cycling, Balance, golf ect.

The running game being in my opinion the most serious and one that can honestly make you out of breath. This running game places you on a set path where you run through different scenery with a partner who shouts enthusiastic words like “your doing well” or “you have a good pace” which allows the user to feel enthusiasm and to keep on going. Features available are multiple difficulty settings resulting in different lengths of time you must run ranging from 3 minutes to 30 minutes

As you could see from the video, enthusiastic words are used to aid the player on keeping on going as well as a leaderboard showing performance in the form of a percentage as well as stars. It incorporates competition between other players which as a result can create more enthusiasm between the two to run more. it also shows through a helpful avatar in game which is represented as a electronic piggy bank, How much time you have invested that day.

Gamification comes in so many forms and like mentioned, its all around up. Bellow is a video of gamification of waiting to cross a busy street in Germany. This is a fantastic example of gamification and engaging people to entertain them self’s through a simple game of pong across the street. When watching the video I noticed instantly how having two random players, they where able to interact with one another through a game to even give one another a high five. This could be a method of promoting interactivity between random people in the street as well as making waiting for traffic not so dull.

PlayGen is a company who focuses on gamification and a company who has worked with a huge variety of clients like the BBC, Ministry of defense and more.

Established in 2001, PlayGen is the UK’s leading serious games and gamification development studio. We design, develop and deliver Serious Games, Social Games, Apps and Simulations for online, offline and mobile, across industry sectors. Our world-class solutions combine play with serious topics to produce meaningful experiences; to transform players’ relationships with real world subjects.


If you are to look through there portfolio ( you will find a rather large selection of diffrent gamified topics through cotporate to defence and even security. One of the games you can publicly play on there website is named Dalton Nuclear Simulator. as quoted there aim was to create

an acknowledgement within the nuclear industry that work needs to be done to work on the public’s more negative perceptions of nuclear power, help them realise the positive economic impact of the nuclear sector for the UK and inspire and inform young people about potential future career opportunities in nuclear science and engineering.

you can play the game here (

As you can see, an educational means of gamifying nuclear power, showing the benefits as well as showing how the job is handled.

personally some more work needs to be done to engage the user but its a good way of educating people.

Finally gamification of using a mouse. Recently I purchased a mouse called the Roccat Tyon and to my surprise it features Achievements.


Unsure of the necessity for this feature but it has allowed me to really value the mouse more then any other. Its allowed me to want to get more clicks and get these hidden achievements. The feature I mostly like about this is the “Distance moved” I would love to imagine after a week how far I have traveled and compare that after a while and noticed I have moved 3 or 4 times around the world. To have such a feature is interesting and as mentioned, its really allowed me to enjoy my mouse experience more.

Amazing what a bit of gamification can do to the mind.

Bellow if you wish to learn more on gamification here is a few handy videos and web links.


What is Copyright/plagiarism/intellectual property/trademark’s


“the exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material.”

Copyright is there to protect our work and is there to prevent the redistribution of our work. An overview of copyright is available on website

1. Overview

Copyright protects your work and stops others from using it without your permission.

You automatically get copyright protection when you create:

  • original literary, dramatic, musical and artistic work, including illustration and photography
  • original non-literary written work, eg software, web content and databases
  • sound and music recordings
  • film and television recordings
  • broadcasts
  • the layout of published editions of written, dramatic and musical works

You can mark your work with the copyright symbol (©), your name and the year of creation. Whether you mark the work or not doesn’t affect the level of protection you have.

How copyright protects your work

Copyright prevents people from:

  • copying your work
  • distributing copies of it, whether free of charge or for sale
  • renting or lending copies of your work
  • performing, showing or playing your work in public
  • making an adaptation of your work
  • putting it on the internet


“the practice of taking someone else’s work or ideas and passing them off as one’s own.”

Plagiarism as stated above is the act of taking or stealing some one else’s work. This iv found is quite common around interdependent artists where there work is stolen and distributed on various websites claimed as there own.

The only way around such act is by copyrighting your work, this means you have legal binding to that work and could go to court if that person goes against the regulations of copyright.

However there is also something called Creative commons licence which as quoted…

Creative Commons is a nonprofit organization that enables the sharing and use of creativity and knowledge through free legal tools.

Our free, easy-to-use copyright licenses provide a simple, standardized way to give the public permission to share and use your creative work — on conditions of your choice. CC licenses let you easily change your copyright terms from the default of “all rights reserved” to “some rights reserved.”

Creative Commons licenses are not an alternative to copyright. They work alongside copyright and enable you to modify your copyright terms to best suit your needs.


This is a free alternative to copyright law as well as also allowing people to use your work creatively as long as they provide you with credit for the original. Creative coms is what I use for my personal work from time to time as it provides me with a free alternative to copyright laws.

intellectual property:

Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce.

IP is protected in law by, for example, patents, copyright and trademarks, which enable people to earn recognition or financial benefit from what they invent or create. By striking the right balance between the interests of innovators and the wider public interest, the IP system aims to foster an environment in which creativity and innovation can flourish.

Intellectual property is the unique thing that you physically created with this you need the right type of protection for your “intellectual property” such as copyright, Patents, Trademarks, Industrial designs and more.

An example of Intellectual property would be from a piece of art I do, a game we create or our current client project of 1960’s whitefriargate it is what we created and its unique.


“a symbol, word, or words legally registered or established by use as representing a company or product.”

Symbols like the MacDonald logo are easily reconcilable and that’s through unique symbolism. This is trademarking, the ability to look at a logo and understand what it is. Bellow are a few popular examples , some more common then others.

its also a way for them to uniquely identify themselves with objects around the world, when you see a yellow M of any kind you usually think of McDonald. Its the work of semiotics and fantastic trademarking.
a personal example would be my own logo. Its unique and unusual however is just a little too complex to be identified accidentally in the real world. Although this logo is a good representation of myself and my interests off the bat.
Personal Ident

What is a non-disclosure agreements

A non-Disclosure agreement is an agreement between both the games developers and the people working on the disclosed game to keep the information and content secret. Confidentiality is important so that information can’t be leaked and shown to the public which could damage the development of the game.

One example would be from Valve software and the Valve Tour for dota2 merchandise. One of the photographs was a valve change log which within it held information about Source 2 as well as Left for dead 3

One example would be from Valve software and the Valve Tour for dota2 merchandise. One of the photographs was a valve change log which within it held information about Source 2 as well as Left for dead 3 I would imagine the people who came to visit valve would have had to sign a NDA and if so they would have broken it and could of potentially got them into a lot of trouble.

The has a great page on the topic telling you the do’s and do not’s of NDA’s as well as potential punishments for breaking such NDA’s

1. Before you share information

The best way to keep something confidential is not to disclose it in the first place. If you do need to share information you should use a non-disclosure agreement (NDA). This could happen when you speak to potential partners like:

  • investors
  • manufacturers
  • stockists

You may have to tell people about your idea or your business to get advice. This could be from:

  • accountants
  • banks
  • financial advisors
  • insurance brokers
  • business coaches
  • or a marketing agency

It is important that you don’t assume conversations with advisors are automatically confidential.

An NDA is a legal contract. It sets out how you share information or ideas in confidence. Sometimes people call NDAs confidentiality agreements.

Your IP attorney or solicitor can advise on confidentiality and draw up an appropriate NDA for you to use.

2. What to consider

You should decide what your NDA covers. It could protect only information which is recorded in some form and marked ‘confidential’. It can also protect information you share in meetings or presentations.

A good NDA restricts the use of the ideas and information to a specific permitted purpose. This could be the evaluation of your idea or the discussion of a joint venture. Specify that purpose in the NDA as precisely as you can. You can always widen the permitted purpose later. You won’t be able to narrow the restriction on the use of your ideas or information later.

You should be realistic. The person you are talking to might need to share your information with others. This could be their employees or professional advisors. They may also need to copy your information for this purpose. Make sure that these disclosures to employees and professional advisers are made in confidence.

Think about how long the confidentiality should last. It’s common to see it limited to 3 or 5 years. After that time they will be able to use and disclose your information. Once information is made public in anyway, an NDA can’t be enforced.

Some information could be kept confidential forever. Examples of these are:

  • non-patentable know-how
  • lists of customers
  • personal information about the individuals involved in a project

Some companies or organizations could ask you to sign a document agreeing that they will not have a duty to keep your ideas or information confidential. If that is the case, you need to decide whether to risk disclosing your ideas to them.

3. Types of NDAs

NDAs can be one way or mutual. Use a one-way NDA if only you are disclosing information and a mutual NDA if both parties are.

If the NDA is one-way only, it may need to be executed as a deed to make it enforceable. This is easy to do, so don’t make what should be a one-way agreement into an artificial mutual agreement.

If you and the other party to the NDA are not both in the same country, the NDA will need to state which law governs the agreement. Remember England and Wales have a different legal system to Scotland. It will also need to state in which courts it can be enforced. It is important that the courts of one country are not given exclusive jurisdiction. You may want to enforce the NDA in a different country if an unauthorised disclosure is made there.

4. Before your meeting

Don’t disclose your ideas or information until the recipient has signed and returned the NDA to you. Without an NDA, you are taking the risk that others could use your ideas or information without your permission.

Always check any NDA which another party asks you to sign. Make sure it doesn’t unfairly restrict your future activities.

You could ask your potential partner or advisor if they have an NDA you could both use. Read it carefully as it might serve their interests rather better than it serves yours. If in doubt, take professional advice.

Make sure the right person signs the NDA. This could be:

  • a director of the recipient company
  • an officer of the recipient institution
  • someone senior who has authority to give the undertakings in the NDA

5. During your meeting

You should record what you disclose at meetings or in presentations. Ask people present to sign a paper copy of a presentation, or a technical drawing to prove they have seen it.

Record what information you disclose in informal situations such as discussions or conversations. Note when and where that took place.

6. NDAs and public authorities

Public authorities, including universities, have to make information available to the public if they receive a specific type of request:

  • the Freedom of Information Act 2000
  • the Freedom of Information (Scotland) Act 2002
  • the Environmental Information Regulations 2004 (the FOIA)

You should make sure your NDA excludes these kinds of requests if you are talking to a public authority or university.

An example where an NDA would be placed would be if myself and Rockstar or any other large company where to produce a game and I created content for that game and viewed other things for that game during my work on the project I would sign an NDA which would tell me that I wouldn’t be able to place my work into my portfolio or show it to any member of the public. Otherwise it would obviously break the NDA

My only experience of something like an NDA was when I went to visit a showing of the Ps4 and the game beyond two souls, I never signed any agreement however we was told we wasn’t allowed to take any footage of the console or the game its self.

Games analysis (ongoing)

Here is some video game analysis which iv choose and played to then discuss the different aspects within the game and how they feature such things like “Ludic loop”, Roger Caillois, Agon, Alea, Illinx and Mimicry, as well as his Ludus and Paidia. BF Skinner and Oparant conditioning and the state of flow as well as other theory’s.

This will prove that I have the ability to play a video game of my choice and break it down.

This is an on going post which I will keep updating when I find something that interests me

Warframe: A free to play game open to anyone where you play as a futuristic ninja welding a huge verity of weapons of your choice. With multiple different characters with completely different ability’s allowing for the player to pick and choose their favorite depending on their play style. This game strongly plays on Roger Caillois discovery of Agon, Alea, Illinx and Mimicry. Allowing the player to compeat against other players to see who has the best “Warframe” or getting the highest score during PvE. Alea for when you log in you have a chance to unlock a special reward, that being bonus XP, Credits or 25% to 75% off your next purchase. Illinx thanks to certain scenarios that are present within the game like status effects or when your being hunted from a random boss encounter. Mimicry through the act of playing as a space ninja working towards a goal to aid the universe as a hunter and guardian that you are, and as the game presents a way of changing the balance of which faction is stronger the sense of fighting feel worth it with both sides giving you a bonus, either being money or items for their cause. Mihaly Csikszentmihalyi and his state of flow is also present here with the fluid motions this game presents and how fluid the animations are, you can easily chain together multiple combos through melee as well as fire upon multiple targets and use ability’s. It allows the player to feel like they are in full control with what they are doing in that world and as they fly through the stages it can give a player a sense of flow.

Dog Sled Saga: A game where you play as the role of a Sled Dog Racer. Allowing the player to purchase and look after dogs of different breeds, each having their own traits, getting to name them as well as learn their weaknesses and strengths when you consult the specialist in game after each race. So a sense of possession is there as well. Through playing the game you get engage in the ludic loop as you press and hold the space bar and let go at the right moment, from there the dog biscuit which allows your dogs to maintain speed or speed up. That is of course if the biscuit lands where it should. The ludic loop here works as you could think “I need more power in my thrown” or “too much power” as through the course of that biscuit going towards the dog of choice, you have no control over it. As well as the course being randomized one run could potentially have more obstacles so a sense of Alea is also present.

Spintires: A simulation game based around off road vehicles of different times, such as 4×4 jeeps, 6×6 trucks, lumber trucks, cranes and much more. This allows you to role play as a driver of such vehicle through very tough terrain, having to think about gear management, weight, your drive, keeping your gearbox in check and so on. With the ability to co-operate with other players sometimes other players who might have a larger vehicle can pull you out with a to-rope of sorts so a sense of co-operative play is there. The game also runs mostly through Paidia as your set loose on an open world where you can travel where you wish, in the vehicle you have chosen. Depending also which vehicle you choose can depend what you can do in the world, so for example if you have a truck which can carry tree logs, you are eligible to do some of the lumber missions. You are not bound to this though, no matter what vehicle you are currently driving, you can do as you wish. But it can turn into Ludus if you partake in the mission’s designed for you. A state of flow to a game like this is highly possible due to the game requiring a lot of skill to keep your damage low, keeping fuel efficiency up to get to your next destination and so on. It can be for new players to cause worry or anxiety as you simply can’t get your hear around the difficult controls, but once you learn the basic’s it can cause arousal which later becomes a state of flow as you can effortlessly change gear as you need to for certain parts as well as maintain your vehicle in good condition.

Planetside 2: Planetside 2 is a first person shooter in an open world where 3 factions fight for control in all-out war. Players can engage in intense battles that could last 15 minutes to 5 hours long and in one small section till one side falls back and the victorious ones can take possession of the fought land. For players to do this they can take possession of a squad or platoon filled with real players who work as a team. Commanders have to watch out for their squad mates as well as direct orders. With such a task, this can easily allow the player to go into a state of flow as the skill needed to keep a squad together and order teams to do specific things that could benefit the fight is a high demanding role. For the players being ordered they can also go into a state of flow as they play with a sense of ludus in a game that’s primarily run through paidia as their leaders order them to do what they are told. Bearing a first person shooter the state of flow is easily achieved through mechanics like kill streaks and achievements points to buy weapons, being shown how well you’re doing. Allows the player to feel like their part of the fight and are actually making a difference while countlessly killing the opposition for control with hundreds of other players around. As this game goes, this game hits all 4 of Roger Caillois spoken theory’s, Agon through competition, fighting for territory, Alea as you have a chance to be pared with a good or bad leader and depending on the enemies forces weather there more powerful or more strategic, Illinx through special weapons in the game and devices such as EMP’s, Flash , smoke and so on.

Grand Theft Auto V: An open sandbox which allows you to run around a world as a criminal and to do as you desire. Already this game seems to have Paidia integrated within it. However Ludus comes when you begin to play a mission or do a race. You have to follow the rules to win the race or a death match you must follow the rules set within the event you are partaking in. During Online play BF Skinner and operant conditioning is present as when you do something bad like destroy a players personal vehicle it comes up with a message “Bad sport! you destroyed someone’s personal vehicle behave yourself or else… “ You have a simple and clear statement with an unknown punishment, but through operant conditioning, you don’t necessarily want to find out. The opposite is also there for when you do good thing. If you’re a good sport you will gain $2,000 in game. It pays to behave. State of flow for GTA is to me quite hard to get into as multiple different scenario could occur to ruin your state of flow, example you will be racing and be in a state of flow when suddenly your car will hit something, suddenly other cars will race past and that sense of flow will be lost and could turn into anxiety as you might not have enough skill to get back into the lead.

Pac-man: A game released in 1980, developed by Namco, you play as a yellow character who’s role is to eat small circles and run away from 4 ghosts. This game possesses simple rules of moving your character accordingly to avoid the ghosts and eat all the small balls along the way possibly getting bonus points through eating fruit. If you were to play against friends, then you have competition, fighting against your friends for dominance among the leader boards. Chance also has a place in Pac-man as for where the ghosts move is semi-random meaning they could potentially trap you or move you into an undesired direction. This then could include chance, a gamble of going into a sinario which could either benefit you depending on where the ghosts go or bring an end to your streak. With having to make quick and rabid decisions could get you into a state of flow as you must be on the ball at all times.

Rick Dangerous: A game released in 1980 developed by Core design for the Amiga, Atari, spectrum and more was a simple platform game where you played as a character called “Rick Dangerous” Based on the Indiana Jones. The main focus of the game was to simply get from point A to point B and to the end of the level. Getting a final score which carries over till you lose all of your lives. Which you will then be presented with a game over screen and a place to enter your name. having a leader board encourages competition and as you play as a character who plot Is that his plane crashed into the amazon jungle and your trying to escape from the enraged Goolu, then mimicry is also present. When I played this I found it hard to get into a state of flow as there was a set speed for the character, the hit detection for the character was off, button layout was not shown to me so I had to guess the controls and it was simply not engaging. However I can possibly see how someone could get into a state of flow as I would imagine Amiga did as he did a Speedrun, knowing how to defeat the areas and how to solve some of the puzzles.

Youtuber Client work.

Recently I was given Client work from a gaming group that goes by the name “Outbreak gaming” The channel admin who goes by the alias “CombatMedic02” came to me and asked if I was able to create him an animated watermark for his channel.

He gave me a small list of things he wanted to be featured in the watermark.

– Must contain deference to our logo (biohazard sign)
– Must contain the name
– Must be very simple

He then gave me a references to how he imagined it to look.

It was quite broad so I had a lot of comfort when crating the watermark.

I created a few simple sketches, mostly to see how it could work

icon as

I handed the first batch of designs to my client as we actively spoke and he very much fell in love with the final two designs and said if I could merge the two together.

The final design was created and sent to my client who thought it would be perfect!

My client sent me an attempt he did and asked me to use it if it helped, he also asked if I could fix the lighting for him.

Bellow is my attempt at fixing what he tried, however I just couldn’t get the lighting correct, there wasn’t enough frames to make it fluid and it was simply just too fast, also animating the text around this gif was just too hard. So I scrapped it.



So I decided to make the animation in 3ds max and here is what I got.


When making the model in 3DSmax I found it was much easier then having to do frame by frame like I was in Photoshop. Not only that but i noticed I had much more freedom to try different angles and show to my client.

Once I was happy I sent it to my client who asked for a full front view, animating it as suggested in my sketches.

Animating it, this is what I came up with.


I gave it to my client however he didn’t like the colors and neither did he like how the text and sign wasn’t continues, so I had to go back to the drawing board and created this gif instead.

Watermark V3

Sending it to my client he was very happy with it and began using it on his video!

There was a lot of tweaking and testing involved during the making  of the final piece and bellow is a video of myself and my client testing and trying different things until we both where happy.

and bellow is him using the watermark on one of his latest videos



A Design process?

As designers we should all have a process of working and designing. Its a fundamental way of working that we should all stick to to ensure we keep track and cover every corner possible.

But what is it?

We was given the task to figure out just that, what our design process is or should be as some of us skip’s some of the fundamental parts.

I found multiple examples online of design processes as well as my tutors Paul Starkeys own created design process.


Thinking and using my new design process I will create my design process. This will be good practice to try and allow me to carry on using the process.